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Matcha is rapidly gaining popularity in the Middle East, particularly in Dubai, Abu Dhabi, and Riyadh, where specialty cafes are blending it with traditional beverages like karak chai. Driven by health-conscious millennials and a booming wellness culture, the matcha market in the region is projected to grow significantly, despite challenges in supply and cultural competition with established coffee traditions. As Japan faces production shortages due to soaring global demand, local businesses are encouraged to foster direct relationships with tea growers to ensure quality and availability.
Matcha, once exclusive to Japanese tea ceremonies, is gaining traction in the Middle East, driven by health-conscious millennials and a vibrant cafe culture. While it offers a gentler energy boost compared to coffee, its earthy flavor may challenge traditional preferences. The region's matcha market is projected to grow significantly, aligning with Saudi Arabia's Vision 2030 initiative to diversify its economy and embrace innovative food and beverage trends.
Reem Harb
People
The information provided herein is generated by experimental artificial intelligence and is for informational purposes only.
matcha's rise in the middle east challenges traditional coffee culture
08:38 01.06.2025
matcha's rise in the middle east challenges traditional coffee culture
22:16 31.05.2025
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